The Whale appeared one morning on South Beach, near where Eco Vision Packaging is located. We saw it while driving by and had to stop. She was a thirty foot long adolescent whale who should have been getting started in life. But there she was stone cold, unmoving. The sadness we felt is hard to describe. A wildlife veterinarian pronounced the cause of death was starvation due to a stomach filled with plastic. Plastic does this? We were proud to found one of the first USDA Organic body care companies but our product packages were a threat to life. Organic is about sustainability and helping people avoid synthetic chemicals. Yet everything we made was packaged in plastic. Suddenly, we realized that we were part of a serious environmental problem because plastic is not sustainable.